Ruth Stevens

  • LinkedIn - Black Circle


New York, NY


B2B marketing, sales lead generation, prospecting data sources, direct and database marketing, retention marketing, ABM, content marketing, corporate training, keynote speaking.

Ruth P. Stevens consults on customer acquisition and retention, specializing in B2B markets. She advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.  Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. 

In her consulting practice, Ruth delivers strategic marketing assistance, including:

  • Marketing plans for start-up companies or new product lines

  • Evaluation of current marketing activities and recommendations for improvements

  • Target market analysis and selection

  • Marketing campaign development, for new customer acquisition or current customer penetration

  • Staff training and skills improvement


Ruth also teaches marketing at business schools in the U.S. and abroad.  She has taught at Columbia and NYU Stern business schools in New York, and abroad at Hong Kong UST, Singapore Management University, Athens College, San Andres University (Buenos Aires) and Indian Institute of Management Bangalore.  


Ruth serves on the boards of directors of the HIMMS Media Group, and the Business Information Industry Association.   She is an emerita trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and past president of the Direct Marketing Club of New York.


Ruth was named one of 20 Women to Watch by the Sales Lead Management Association.  She serves as a mentor to fledgling companies at the ERA business accelerator in New York City.


Ruth is a guest blogger at Biznology, Business 2 Community and Target Marketing Magazine. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results.  She is also the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing, and co-author of the white paper series, “B-to-B Database Marketing.” 


A sought-after speaker and trainer, and has presented to audiences in Asia, Australia, and Latin America.  She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM.   She studied marketing management at Harvard Business School, and holds an MBA from Columbia University. Learn more at