Digital Marketing Consulting using Big Data and AI.
It’s no longer the age of get-attention marketing: you need data to understand who your customer is, what they want, and what they do when they interact with you.
I've worked with dozens of Fortune 2000 companies to help them drive ROI from their digital marketing, especially content marketing, search marketing, site search, and social media marketing. I help my clients clarify their digital marketing strategies and then execute them using off-the-shelf and custom-built technology that increases revenue and reduces costs. For one large financial services client, we run their global search marketing program. For other clients, we've re-invigorated their content marketing strategy to find revenue from new clients.
My blend of marketing and technical skills helps my clients to focus on the right marketing strategies as well as the most efficient ways to execute them. I am a bestselling author and frequent speaker, as a Certified Speaking Professional (CSP) of the National Speakers Association. I’m a Senior Fellow of the Society for New Communications Research and member of the Search Engine Marketing Professional Organization (SEMPO) Board of Directors. I also hold 12 patents in search technology, and was one of just 400 IBM Distinguished Engineers.
• Search Technology
• SEO and PPC
• Social Media Marketing
• Digital Marketing
• Content Marketing
• Web Personalization
• Text Analytics & Web Analytics
• AI & Machine Learning