Katie Roper's background is in technology sales, working in everything from web-based SAAS platforms to telecommunications products to network security. She built Polycom's first direct sales team, defined Box.com's first B2B product offering, and transitioned Encover's sales model from one-time licensing to SAAS subscriptions.
After a personal experience with her dad, Katie discovered the longevity economy and got involved in senior care. She spent nine years building Caring.com into the second-largest online referral source for senior housing and in-home care companies, including negotiating deals, building a sales team, and establishing the company as an industry thought leader. She then became head of national partnerships for Home Care Assistance, a home care company.
Katie now helps companies determine their optimal target prospects; the messaging that resonates; and how to reach them profitably. She'll then set up the people and systems to scale up sales.
Katie holds a BA from Harvard College and an MBA from Stanford University Graduate School of Business.