Katie Roper

Principal | Catenary Consulting

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Phone:

+1 (650) 207-9192

Location:

Los Altos Hills, CA

Expertise:

Sales, Business Development, Growth Strategy, Relationship-Building (virtual and real-world), Thought Leadership, B2B Marketing

Katie Roper is founder and principal at Catenary Consulting.  A "catenary" is the curve you get on a suspension bridge, as the cable attached to each tower supports the roadway below. Catenary Consulting helps companies build bridges between themselves and prospects, clients, customers, and partners.

 

Katie's background is in technology sales, working in everything from web-based SAAS platforms to telecommunications products to network security.  She built Polycom's first direct sales team, defined Box.com's first B2B product offering, and transitioned Encover's sales model from one-time licensing to SAAS subscriptions.

 

After a personal experience with her dad, Katie discovered the longevity economy and got involved in senior care.  She spent nine years building Caring.com into the second-largest online referral source for senior housing and in-home care companies, including negotiating deals, building a sales team, and establishing the company as an industry thought leader.  She then became head of national partnerships for Home Care Assistance, a home care company.

 

Katie now helps companies determine their optimal target prospects; the messaging that resonates; and how to reach them profitably.  She'll then set up the people and systems to scale up sales.

Significantly over-educated, Katie holds a BA from Harvard College and an MBA from Stanford University Graduate School of Business.

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