Katie Roper Headshot.jpg

Katie Roper

Principal | Catenary Consulting

  • LinkedIn - Black Circle

Location:

Los Altos Hills, CA

Expertise:

Sales, Business Development, Growth Strategy, Relationship-Building (virtual and real-world), Thought Leadership, B2B Marketing

Katie Roper's background is in technology sales, working in everything from web-based SAAS platforms to telecommunications products to network security.  She built Polycom's first direct sales team, defined Box.com's first B2B product offering, and transitioned Encover's sales model from one-time licensing to SAAS subscriptions.

 

After a personal experience with her dad, Katie discovered the longevity economy and got involved in senior care.  She spent nine years building Caring.com into the second-largest online referral source for senior housing and in-home care companies, including negotiating deals, building a sales team, and establishing the company as an industry thought leader.  She then became head of national partnerships for Home Care Assistance, a home care company.

 

Katie now helps companies determine their optimal target prospects; the messaging that resonates; and how to reach them profitably.  She'll then set up the people and systems to scale up sales.

Katie holds a BA from Harvard College and an MBA from Stanford University Graduate School of Business.