Jeff Heard is an experienced sales strategy and enablement executive with a passion for partnering with GTM leaders to design, build and deploy effective and scalable  processes, tools and technology. A very experienced collaborator, Jeff is highly skilled at working across functions and organizational silos in order to establish common goals, objectives, and implementation plans. 


Jeff is a proven executive having served in numerous commercial senior leadership roles over the span of his career. Most recently, Jeff was vice-president sales effectiveness at global information provider Thomson Reuters where he was responsible for the development of an enterprise sales ecosystem designed to bring together common processes tools and enabling technology. He has specific experience in bringing disparate business units together to create and design enterprise standards while allowing for uniqueness and nuance where required. 


Jeff also has extensive experience in the media industry as a newspaper publisher, advertising, marketing, and circulation executive. He was one of the early architects and adopters of the regional clustering strategy at Thomson Newspapers and Media General.  He has a particular interest and passion in partnering with traditional media companies to develop and deploy innovative and commercially viable go to market strategies.

0 (1).jpeg

Jeff Heard

Founder | Sales System Partners, LLC

  • LinkedIn - Black Circle


Atlanta, GA


Sales strategy and enablement, GTM transformation, learning and development strategies for first line managers and sales teams, extensive knowledge of sales ecosystems including process, and enabling technology, media publishing