Hester Tinti-Kane is a leader in digital, content and social media marketing. She is the founder of Marketing Strategy Leader, a boutique consulting firm. With 15 years of experience in the education industry, Hester has worked in global corporations, startups and at schools. She teaches social media marketing at the college level. Over the past decade, Hester has trained marketing and sales teams and coached executives to use social media to meet business objectives. She helps organizations uncover market intelligence, expand their audience, engage with influencers and acquire new prospects and customers. Closing the loop on strategy, execution and conversion, Marketing Strategy Leader helps organizations track analytics to understand the return on investment for social media marketing.
Hester has deep experience in the education market. She was curriculum advisor and instructor for EdTech Times StoryX Bootcamp, and then became CEO of EdTech Times, a digital media startup that focused on topics at the intersection of education, technology, innovation and work. EdTech Times hosted national events, worked with brands like Google, Microsoft, Strada Education Network, Harvard and MIT, and participated in the program for major technology and education events like CES and ASU GSV. Hester also worked for Pearson for ten years, from 2007 – 2017 as VP, Marketing and Social Media Strategy.