Geri Berdak

President | CloverQuest Group

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Phone:

+1 (480) 779-7358

Location:

Chandler, AZ

Expertise:

Protein (dairy, soy, pea); Lipids; Botanicals; Sports Nutrition; Weight Loss/Management; Strategic Marketing; Business Development; Brand Building/Management; Brand Architecture; Reputation Management; Product Innovation; Category Entry and Growth; Content Marketing; Digital Marketing; Mentoring; Team Building; Agile Methodology; Transformational Initiatives of all types

A passionate champion for nutrition, the food industry and improving people’s lives, Geri has dedicated her career to the health & wellness industry, leading strategic marketing and product innovation efforts for fortune 500 companies like PepsiCo, Monsanto, Solae/DuPont and for the Innovation Center for US Dairy, Kerry and Isagenix.   Throughout her career, Geri has delivered business growth and profitability through people, strategy, brand building and innovation.  

 

A nutritionist and classically trained marketer, Geri currently serves as President of CloverQuest Group a marketing consultancy focused on helping businesses navigate the food/wellness landscape and become leading brands in the space.

 

Prior to CloverQuest, Geri served as President of Global Marketing for Isagenix where in just 2 years, she converted the marketing organization to a demand generating, strategic partner to the business and spearheaded global rebrand across 17 countries with a more effective, contemporary promise and brand architecture. Geri also served as Vice President of Strategic Marketing for Kerry where she worked with top food and beverage brands creating strategies to capitalize on low sugar and clean label trends and helped Kerry re-brand itself as a taste and nutrition company.  As Senior Vice President for Dairy Management Inc, Geri led a coalition that put dairy on the radar as a quality source of protein and dramatically increased value-add dairy product introductions from brands like fairlife, Sargento and Land O Lakes.  Prior to that, as PepsiCo’s Senior Director of Nutrition Strategy, Geri helped create PepsiCo’s Human Sustainability Commitments and played a central role transforming PepsiCo to a Nutrition & Wellness company offering a nutritionally balanced products

 

Geri’s work follows more than a decade in the soy industry with Solae/DuPont and the United Soybean Board. Geri led the FDA soy and heart disease health-claim initiative and an industrywide effort to promote the claim which drove game changing market demand for soy protein and soyfoods. In addition, she identified a need and partnered with the USB to establish the Soy Nutrition Institute (SNI), served as its founding president and was recognized for her leadership and industry engagement efforts within the organization.

 

Geri holds a Bachelor of Science in food science and nutrition from Missouri State University and received an M.B.A. with honors from NYIT.  She also holds certificates in executive leadership, consumer centric marketing, content marketing, inbound marketing, design thinking and is Six Sigma Green belt certified. 

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