A former CEO with more than two decades leading talent ecosystems, Dana Look-Arimoto now works with other C-suite leaders to provide executive and leadership coaching via her proprietary Stop Settling® spectrum and the composite/domain charting system StrataGEM® to help people, teams, and leaders accelerate growth, results and transformation. Having it all is not about doing it all or striving for the mythical ideal of "work-life balance." It is about creating your own path and priorities to achieve the holistic quality of life you want.


Dana Look-Arimoto

Founder, CEO | Phoenix⁵

  • LinkedIn - Black Circle


Half Moon Bay, CA


Executive coaching, leadership development and assimilation, horizon and strategic planning, building and monetizing channel partnerships, talent ecosystem and non-employee labor expertise.