Casey Hall specializes in enterprise social media strategy. Casey works with clients to develop the processes, infrastructure, governance, and vision to build a world-class social media program. In addition to enterprise strategy, Casey works directly with C-suite executives and subject matter experts to empower them to be effective brand ambassadors on social media while bolstering their authority and reach. Most of Lumberjack Social’s clients are global B2B companies including Siemens, Boston Scientific, Dassault Systèmes, and Thomson Reuters.
Casey is also a sought after conference speaker, delivering workshops and presentations at conferences around the world with recent appearances in New Delhi, New York, Toronto, London, and San Francisco for high-profile conferences including Social Media Marketing World, Social Shake Up, Adobe Summit, Digital Summit, and many others.
Casey spent ten years in-house with Thomson Reuters in a variety of marketing and communications roles including global lead for the Social Media Task Force, Corporate Communications Director for Social Media, and “owner” for all Social Media technology and vendor relationships and procurement. As a part of the Digital Oversight Council, he had primary responsibility for the global social media footprint and channel strategy. Casey began his professional journey as an attorney working in private practice in civil litigation and public policy research. Throughout all of these professional experiences, he has endeavored to help those with great ideas and insights to communicate effectively within specialized forums, whether that is a courtroom, legislature, or online community.