We all have dreams, aspirations, and goals that we want to achieve. They can be lofty, like aspiring to be the CEO of a Fortune 100 company. Or they can be more humble, like working out 5 days a week. Whatever the case, setting smaller goals will not only keep you on t...
There is a great story about the battle for dominance between McDonald’s and Burger King. There was a time - just like when television only had 3 channels - that you really only had 3 or 4 choices for a quick meal. McDonald’s was the category leader (although not a phr...
I thrive with change. In fact, within six months after I arrived at DuPont in 2015, we had a new CEO, a $1B cost-restructuring initiative and a $130B mega merger with Dow. My reaction was, “Alrighty then, now we’re picking up some speed.”
The following post was originally published on bricata.com
That culture eats strategy for lunch is an idea often attributed to the late management guru, Peter Drucker. Mr. Drucker may have never imagined the world of cybersecurity we have today, but the power of good id...
The following post was originally published on linkedin.com
Picture this: You work for a US-based Fortune 100 corporation with more employees than the population of Buffalo, N.Y. You’re responsible for communications to hundreds of thousands of employees across Canada,...
The following post was originally published on Biznology.com
If you have content, you tag it. If you have web content, you tag it in your content management system. Your authors do it every day. And it feels somehow free. You never get a bill for content tagging–people...
Many organizations are beginning to use fractional help in their organization. While leaders have always brought in subject matter experts to do project work, what is new is that leaders are now bringing in C-Suite executives and organizational leaders to help – but on...
It’s not classic management consulting, but Consultants Collective has political risk expertise you can call on as well. Recently, Consultants Collective member David Schlesinger has been interviewed four times by Monocle radio 24, a web-based global 24-hour radio stat...
Influencer marketing in the B2B world is a viable strategy, and there are real influencers out there who can help you achieve real marketing and business results. But they are not all created equal. Pick the wrong type of influencer and you won’t get the return you’re...
I was working with a client recently who was about to announce a new product offering that the company hoped would convince prospective customers to buy. This client was convinced that clients wanted “snackable” content – documents that can be read in five minutes or l...
